Privacy Policy — MI Smiles Dental

Effective Date: 1/28/2026

This Privacy Policy explains how MI Smiles Dental (“we,” “us,” “our”) collects, uses, and protects information when you visit https://www.mismilesdental.com/, submit a request, or communicate with us by phone, text, or email.

Important: This Privacy Policy covers website and communications data. If you are a patient, information about how we use and disclose protected health information (PHI) is described in our HIPAA Notice of Privacy Practices (NPP): [NPP URL].

Please don’t send sensitive health details online

To protect your privacy, please avoid sharing detailed health information in web forms, emails, or texts. If you are experiencing severe pain, swelling, or trauma, please call the office so we can help as quickly as possible.

A) Information we collect

A1) Information you provide

We may collect information you choose to share, such as:

  • Name
  • Phone number
  • Email address
  • Location/office selection (if applicable)
  • Preferred contact method
  • Message content (what you type into a form or send to us)

A2) Information collected automatically (basic analytics)

We use limited website analytics to understand general site performance (such as pages visited and traffic sources).

This information may include:

  • Browser/device type
  • IP address (or a truncated/anonymized form, if enabled)
  • Pages viewed and time on site
  • Referring page/source

B) How we use information

We use information to:

  • Respond to your request and communicate with you
  • Provide scheduling help and next steps
  • Improve our website and operations
  • Maintain security and prevent fraud
  • Comply with legal obligations

C) How we communicate (phone, email, text)

C1) Phone calls and voicemails

If you provide your phone number, we may call you (and may leave a voicemail) about your request.

Call recording: Calls may be recorded for quality and training.

C2) Email

If you provide your email, we may email you about your request. If we send marketing emails (only if you opt in where required), you can unsubscribe at any time using the unsubscribe link in the email.

C3) Text messages (SMS/MMS)

If you opt in to receive text messages, we may text you about your request (for example, follow-up questions, next steps, or scheduling help).

Message frequency may vary. Message & data rates may apply. Reply STOP to opt out, HELP for help.

D) Mobile messaging privacy

To protect your privacy and meet mobile messaging requirements:

  • No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
  • We may share information with service providers who help us deliver messages and provide support services (for example, SMS platforms and customer service tools).
  • Text messaging originator opt-in data and consent will not be shared with any third parties, except as needed to provide messaging services.

E) When we share information

We do not sell your personal information.

We may share information with:

  • Service providers that help operate our website and communications (for example, hosting, CRM, email/SMS/voice providers). These vendors are permitted to use information only to provide services to us.
  • Legal and safety disclosures when required by law, or to protect rights, safety, and security.

F) Cookies and online tracking technologies

We use limited cookies and analytics to understand website performance and improve the site. We aim to minimize data collection and avoid sending sensitive information through online tracking technologies.

You can control cookies through your browser settings. Some site features may not function properly if cookies are disabled.

G) Data security and retention

We use reasonable safeguards to protect information. No method of transmission or storage is 100% secure.

We retain website and communication information only as long as needed for the purposes described above, unless a longer period is required by law or operational needs.

H) Children’s privacy

Our website is intended for general audiences. If a child needs care, a parent or guardian should contact us.

I) Changes to this policy

We may update this policy from time to time. The “Last updated” date reflects the most recent version.

J) Contact us

Questions about this Privacy Policy, including requests related to website information or communications preferences, may be directed to:

Privacy Contact Office: MI Smiles Dental Leadership Team

Contact Title: Office Administrator

Phone: (616) 426-6388

Email: [email protected]

Mailing Address: 3310 Central Blvd, Hudsonville, MI 49426